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	<title>Outermesh Blog</title>
	<link>http://www.outermesh.com/blog</link>
	<description>meshBee: A revolution in wireless marketing</description>
	<pubDate>Tue, 29 Apr 2008 01:48:23 +0000</pubDate>
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		<title>Why &#8216;08 Isn&#8217;t Mobile&#8217;s Year – Again</title>
		<link>http://www.outermesh.com/blog/?p=69</link>
		<comments>http://www.outermesh.com/blog/?p=69#comments</comments>
		<pubDate>Tue, 29 Apr 2008 01:46:12 +0000</pubDate>
		<dc:creator>jmeslie</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=69</guid>
		<description><![CDATA[Last month Alice Z. Cuneo  wrote a nice article in Advertising Age about mobile marketing.  Unlike others who have been saying every year that this year is the year of mobile marketing, Alice took a different view.  He looks at five reasons why &#8212; and five fixes that could make 2009 the [...]]]></description>
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		<title>AOL and Kroger partner on papereless coupons</title>
		<link>http://www.outermesh.com/blog/?p=68</link>
		<comments>http://www.outermesh.com/blog/?p=68#comments</comments>
		<pubDate>Tue, 18 Mar 2008 21:01:07 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=68</guid>
		<description><![CDATA[AOL Shortcuts Offers Clipless Coupons for Kroger Customers
This is a great first step to paperless coupons.  Now they need Outermesh&#8217;s meshBee for the right user experience to make coupons actionable in the real world.
]]></description>
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		<title>Mobile Advertising at MWC 2008 Barcelona</title>
		<link>http://www.outermesh.com/blog/?p=67</link>
		<comments>http://www.outermesh.com/blog/?p=67#comments</comments>
		<pubDate>Fri, 15 Feb 2008 22:39:27 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=67</guid>
		<description><![CDATA[link to a blogger from Mobile World Congress 2008
http://www.symbianone.com/content/view/5295/
&#8220;Judging by the volume of press releases at WMC, mobile advertising is the hot topic in the mobile industry. The clear driver for this trend is the advertising industry itself: cognizant that mobiles are a vast untapped billboard space and the time people spend looking at their [...]]]></description>
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		<title>Privacy on Hold with Mobile Ads</title>
		<link>http://www.outermesh.com/blog/?p=66</link>
		<comments>http://www.outermesh.com/blog/?p=66#comments</comments>
		<pubDate>Fri, 08 Feb 2008 21:47:29 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=66</guid>
		<description><![CDATA[http://www.mobile-tech-today.com/story.xhtml?story_id=58258
Privacy groups have long sounded a whistle of warning that mobile phone companies store too much information about their clients. Now privacy advocates worry about the data that location-based advertising allows mobile operators to collect. &#8220;What worries me is how much data they are gathering and where that ends up,&#8221; said one privacy advocate.
The mobile [...]]]></description>
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		<title>Paperless coupons continue to grow</title>
		<link>http://www.outermesh.com/blog/?p=65</link>
		<comments>http://www.outermesh.com/blog/?p=65#comments</comments>
		<pubDate>Sun, 13 Jan 2008 21:21:37 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=65</guid>
		<description><![CDATA[http://news.yahoo.com/s/ap/20080113/ap_on_hi_te/paperless_coupons_2
CINCINNATI - Some coupon users are clicking instead of clipping these days to get their grocery discounts.
Supermarket chains are trying out paperless, or digital, coupons, to help the thrifty-minded save time while saving money. Shoppers load the online discounts onto their store loyalty cards, receiving the credit at the checkout.
]]></description>
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		<item>
		<title>More rumblings in the mobile ecosystem: GPhone</title>
		<link>http://www.outermesh.com/blog/?p=64</link>
		<comments>http://www.outermesh.com/blog/?p=64#comments</comments>
		<pubDate>Tue, 09 Oct 2007 03:32:29 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=64</guid>
		<description><![CDATA[link
Google is not creating a gadget to rival the iPhone, but rather creating software that will be an alternative to Windows Mobile from Microsoft and other operating systems, which are built into phones sold by many manufacturers. And unlike Microsoft, Google is not expected to charge phone makers a licensing fee for the software.
Some carriers, [...]]]></description>
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		<title>Paper coupon fraud still a BIG problem</title>
		<link>http://www.outermesh.com/blog/?p=63</link>
		<comments>http://www.outermesh.com/blog/?p=63#comments</comments>
		<pubDate>Sun, 07 Oct 2007 22:43:42 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=63</guid>
		<description><![CDATA[http://www.businessweek.com/ap/financialnews/D8S38AOO0.htm
More than 20 consumer products companies, including PepsiCo Inc. and General Mills Inc., have sued the nation&#8217;s largest coupon handler, saying they lost at least $150 million in a coupon fraud scheme.
]]></description>
		<wfw:commentRss>http://www.outermesh.com/blog/?feed=rss2&amp;p=63</wfw:commentRss>
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		<item>
		<title>Retail Advertising: In-Store vs. Internet</title>
		<link>http://www.outermesh.com/blog/?p=62</link>
		<comments>http://www.outermesh.com/blog/?p=62#comments</comments>
		<pubDate>Fri, 28 Sep 2007 18:11:37 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=62</guid>
		<description><![CDATA[Deloitte Study Shows In-Store Spending Is Outpacing Even the Internet
The fastest-growing medium isn&#8217;t the internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of millions of dollars &#8212; doubling their expenditure in the past three years alone.
http://adage.com/article?article_id=120743 
]]></description>
		<wfw:commentRss>http://www.outermesh.com/blog/?feed=rss2&amp;p=62</wfw:commentRss>
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		<item>
		<title>CBS acquires SignStorey to create Outernet</title>
		<link>http://www.outermesh.com/blog/?p=61</link>
		<comments>http://www.outermesh.com/blog/?p=61#comments</comments>
		<pubDate>Thu, 06 Sep 2007 17:52:06 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=61</guid>
		<description><![CDATA[related market news-
http://www.cbscorporation.com/news/prdetails.php?id=2503
CBS Corporation (NYSE: CBS and CBS.A) announced today that it has entered into a definitive agreement to acquire SignStorey, Inc., a leader in the distribution of video programming and advertising content to retail stores.  The purchase price is $71.5 million in cash.  SignStorey will be renamed “CBS Outernet” upon closing of [...]]]></description>
		<wfw:commentRss>http://www.outermesh.com/blog/?feed=rss2&amp;p=61</wfw:commentRss>
		</item>
		<item>
		<title>Problem with grocery loyalty programs</title>
		<link>http://www.outermesh.com/blog/?p=60</link>
		<comments>http://www.outermesh.com/blog/?p=60#comments</comments>
		<pubDate>Thu, 09 Aug 2007 18:12:33 +0000</pubDate>
		<dc:creator>jkim</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outermesh.com/blog/?p=60</guid>
		<description><![CDATA[http://news.yahoo.com/s/zd/20070809/tc_zd/213091;_ylt=Ahg2uadbY1oaaBkrrK0Yhk0E1vAI
Terrific article that illustrates problems with grocery loyalty programs.  It helps to show Outermesh&#8217;s value proposition.  Loyalty needs interactivity, personalization and relevance&#8230; otherwise its just a discount program.
]]></description>
		<wfw:commentRss>http://www.outermesh.com/blog/?feed=rss2&amp;p=60</wfw:commentRss>
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